
As a mom, you already do so much to protect your family- buckling seatbelts, cooking healthy meals and requiring bike helmets. But did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners?
According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.
When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.
So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they´re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment. We invite you to take part in this Spark and conduct your own experiment to see the difference between your current laundry detergent and Seventh Generation laundry detergent.
When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won´t see the same glow on your clothing.
Take a look at our experiment in the photo below (also attached). We took two identical organic cotton shirts and washed one in a conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners; we think you´ll see similar results!

If you´d like to participate in this giveaway, MyBlogSpark will provide the test t-shirts, black light, signs to indicate which detergent you used on each t-shirt, and Seventh Generation liquid laundry products. We hope you might conduct your own test and share the results of this eye-opening experiment for all of your readers to see! We´ll also provide an additional set of Seventh Generation laundry products to give away to one of your readers.
Additionally, you and your readers can click here to save $1 on the purchase of any Seventh Generation Laundry Produc
For more information about Seventh Generation laundry products, please visit www.seventhgeneration.com/no-glow, or sign up for their newsletter at http://www.seventhgeneration.com/community. Be sure to visit Seventh Generation on Facebook and on Twitter to "Like" and "Follow", so that you can keep up with the latest news from Seventh Generation.
What do you have to do to enter to win?
How they you plan to adjust your laundry practices to protect your family and the environment?
After that, I will use Random.org to randomly pick one winner!
The winner will be chosen on Sunday November 21, 2010 at 3pm EASTERN TIME!
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- Blog about this giveaway-Leave me a link back to the blog and use permalink!
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***MyBlogSpark and Seventh Generation provided all information and prize packs.***